Ads of the World

A lemon battery is a common school science experiment, and the Tropicana orange billboard super-sizes this project to create an outdoor ad that runs on natural energy. The environmentally friendly ad comes from the DDB agency in France, and features dozens of oranges impaled on copper and zinc spikes. The neon lettering reads “Energie Naturelle,” reinforcing the ability of Tropicana orange juice to provide natural energy and the Tropicana promise to maintain eco-friendly manufacturing and distribution practices.

The Tropicana orange billboard was created by Unit9 and director Johnny Hardstaff, who filmed this behind-the-scenes video of its production:

Would the Tropicana orange billboard catch your eye if you saw it during an evening stroll?

(By Marissa Brassfield for CalorieLab)

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This entry was posted on Wednesday, April 13th, 2011 and is filed under Marketing and Advertising, Science and Technology. You can skip to the end and leave a response. Pinging is currently not allowed. Permalink.